Texas Pete could offer a simple solution to this issue facing the theoretical customer who wants to locate a sauce they can pair with any food by concentrating on their own light flavor of sauce. Your research question for this assignment will attempt to answer if or not Texas Pete can stay a popular choice to achieve consumers in a constantly developing market through a series of fresh new marketing and advertising efforts and a reconditioned strategy in positioning and branding.
With that said ,, the ability to look for a niche and hold onto it can be extremely worthwhile if done correctly and Texas Pete is in a wide enough trade that there is no way it can quickly continue to remain competitive by maintaining an important generalized and vague marketing plan. Refined the brand that Texas Pete wishes to embody continue is actually a fairly easy proposal.
Whilst Texas Pete should try to appeal to everything demographics of consumers, emphasizing several groups exactly who are already steep to buy their whole product would most likely not lower the brand’s success. Read more